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Abu Dhabi-based Agthia Group, among the Middle East and North Africa s top food and beverage companies, registered a 100 per cent growth across its own e-commerce channels last year amid the coronavirus pandemic, according to its chief executive. E-commerce has exploded. We keep looking at the data and it continues to thrive even after people started going back to work, Alan Smith told
The National.
The food and beverage giant derived a large chunk of its business from distribution to malls and hotels prior to the pandemic. In March, it reorganised its operations, introduced its own e-commerce platforms and mobilised 100 delivery trucks to begin home deliveries as shopping malls and hypermarkets shut down temporarily.